e1t1 is an early stage music-driven, web-based media production company developing a novel way to present entertainment and information on the web. A nascent Disney, CTW (Children's Television Workshop), or MTV, e1t1 will emerge as a creative leader among media companies through its innovative use of quality content and new technology to draw out data and draw in users.

The mission of the company is to use the power of technology, through music, video, computers and the internet, to promote a greater sense of humanity, especially among young people, and to create a powerful online brand.
e1t1's interactive content is designed to motivate young people to become a more well-informed electorate today, empowering them to create a better world tomorrow.